Running a nonprofit can be rewarding, challenging and often times— stressful. We’ve worked with dozens of nonprofits and if expenses are nearing (or topping) revenue, things get stressful.
Here are 3 actionable things you can do now to improve your nonprofit website’s payment process.
1.) Sign up for Google Adwords Grants.
It’s free to join and you can get $10,000 in free Adwords Campaigns a month. Yes, $10k a month. This typically means an increase of 1,000 – 6,000 visitors a month. And they’re not just coming to your site, they’re clicking on an ad expecting to go there. What would you do with all those highly-targeted visitors?
2.) Add Stripe for Donations
Stripe is easier than PayPal if you have an SSL on your site. You literally only have to accept the CC number, expiration and security code and you’re golden. Users will not get redirected and will not be confused. The percentage cut for Stripe is only a 0.1-0.2 % difference from the competition, so it’s very reasonable. But, in order to use it you must have an SSL, which brings me to my next point…
3.) Install an SSL (secure socket layer —https ) on your website
People are more likely to donate when they see the green security lock in your browser. People are also more likely to donate if they don’t have to leave your site. With an SSL you can add Stripe for donations and be collecting more money every month while using Google Grants for nonprofits.
The beautiful thing about stepping up your nonprofit payment processing game, is you are building a foundation to keep growing. Here’s how it looks.
Website Traffic — primarily coming from Google Adwords for nonprofits
SSL — allows your site to have the security to collect donations
Stripe — is the actual driving force to collect donations on your website
What’s your current method for collecting donations on your website? Do you contact a web design firm, call your nephew, Google solutions for hours yourself or what is your alternative? Let us know in the comments below.