Your website is important. Keeping it fresh and functional is a vital part of engaging with your audience. It spreads your message, solicits donors and provides information to the demographics you serve. Sometimes it needs a full redesign to do all those things well. Other times, a fresh coat of paint can do the trick.
Here are a few examples of both nonprofit website redesigns.
AJA Foundation
The AJA Foundation works to support organizations that help disadvantaged or at-risk people overcome their circumstances and change the course of their lives.
GOALS FOR REDESIGN
Teach
AJA wanted to make it a place for nonprofits and grantees to learn about the foundation, what their focus is, and how to apply for a grant.
Inspire
Not only did AJA want to inspire people to give, they wanted people to see the kind of work they would be investing in.
Celebrate
During the redesign, it was important to highlight specific projects, like UNICEF and other collaborative efforts.
DreamCatchers Foundation
DreamCatchers is a network of high school and college student clubs dedicated to fulfilling the end-of-life dreams of hospice patients in their communities. When the shelter-in-place orders of 2020 kept more seniors isolated, the DreamCatchers Foundation had the idea of creating a virtual pen pal program that connects seniors to volunteers,
GOALS FOR REDESIGN
Accessibility
A website created to help seniors in isolation had to be designed in a way that made it comfortable to use – larger fonts, easy navigation, and clear directions.
Connection
The DreamCatchers Foundation needed a platform that allowed seniors to easily create accounts to exchange videos and messages with a pen pal.
Simplicity
The learning curve had to be low. We created this platform so it was easy to understand, easy to create an account, and easy to keep in touch during difficult times.
Eryc Taylor Dance
Eryc Taylor Dance is a nonprofit New York City modern dance company focused on original performances, grants, movement therapy, and more. Their old site had too much information on it. It was confusing and difficult to navigate. So they started fresh with some focused goals.
GOALS FOR REDESIGN
Engagement
ETD wanted more people to engage with their website in a meaningful way – subscribe to the newsletter, purchase merchandise, and come back for more info.
Education
The new site had to explain more succinctly what they do and why it is important for the community.
Showcase
They needed a website that didn’t just tell a message, but one that showed them a story. More images and videos of dance were added to engage and educate visitors.
J. Wood Platt Caddie Scholarship
The J. Wood Platt Caddie Scholarship Trust is to financially aid deserving caddies in their pursuit of higher education. Originally, the scholarship lived as a microsite on a larger website, but creating their own site allowed them more control of their brand and reach.
GOALS FOR REDESIGN
Donations
Like most nonprofits, the J. Wood Platt Caddie Scholarship needed to ensure a smooth and secure donation process online.
User Friendly
The new website needed to provide all the information to visitors, as well as being able to clearly direct them back to the original site.
Modernize
By cutting down on copy and adding more graphics, they were able to modernize their look without sacrificing their brand.
Padres Pedal the Cause
Last but not least in our nonprofit website redesigns is Padres Pedal. Padres Pedal engages the San Diego community through year-round events and programs including an annual peer-to-peer fundraising event, all to raise money for cancer research.
GOALS FOR REDESIGN
Gamification
A little friendly competition can help drive donations. Padres Pedal asked for a custom leaderboard to enhance the experience.
Pledge Form
Padres Pedal needed a pledge form for those who did not want to donate online, but wanted to send a check to the cause.
Seamless
By using their existing platform, the gamification and pledge processes worked seamlessly with their current site.
What's Next?
If you enjoyed these nonprofit website redesigns and are looking for more inspiration or have questions about what to do next with your website, we’ve got you covered. Check out these additional blog posts for some guidance. Or get in touch with an expert at Mittun to have all your nonprofit website questions answered.
