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Complete Brand & Identity Creation
Thirty Squared is a full service media house and video production firm in Michigan. The concept was that a typical TV spot is 30 seconds long, and the standard frame rate is 30fps. So you got 30 & 30. Hence the name, Thirty Squared.
We wanted to incorporate the idea of the number 30, a square, while also portraying some idea of film, lens and light. Another factor was to keep the text strong but elegant, for a modern, fresh feel. The end result is a clean and professional logo that encompasses all desired elements. Mission accomplished.