Being Happy Doing What You Love — Agenda Show 2013

By July 29, 2013Mittun News

This past weekend we were fortunate enough to be amongst some of the most influential people in the industry while attending the Agenda Show in Long Beach, CA. Nearly everyone in the action sports industry was on site, with some heavy hitters guest speaking at the Agenda Emerge conference late Friday Night. To sum it up, it was badass.

So what happened? Well, a lot of stuff. First, we walked around the Agenda Show and were overwhelmed with the amount of booths and space the event consumed. This place was massive. From huge corporations like Vans and Hurley to up-and-coming garage-based companies with only a few products, and everything in between. It was a lot to take in, but was definitely an awesome experience. My only real complaint was that several of the bars were cash only, which is lame.

mitten-united-agenda-show-2013-photo-by-s2theh-shane-hernandez-southern-california-design-IMG_2855A random snippet from the Agenda Show 2013 in Long Beach, CA

The Agenda Show, 2013. Long Beach, CA.

Next, we made our way over to the Emerge conference. As the Agenda website defines it:

AGENDA Emerge is a creative and brand building conference featuring today’s most iconic creative directors, industry leaders and entrepreneurs in the youth marketplace. A highly curated platform where industry insights and business intricacies are shared.


The show kicked off with Jeff Staple of Staple Design, discussing the ins and outs of his business and how he got started. From there, Johnny Cupcakes came on stage, with many tidbits of inspirational wisdom, including this gem:

It’s not about the money. It’s about being happy doing what you love.

I love this line. It’s simple. It’s clear. It’s awesome. Obviously in life you need to make money, but as long as you’re doing what you love and you’re happy while you’re doing it— you’re successful.



Its about being happy doing what you love — a quote by Johnny Cupcakes during his presentation at the Group Y Agenda Emerge Conference in July of 2013. Graphic by Shane Hernandez - s2theh of Mitten United

Then, Bobby Hundreds came on stage. What a guy & what a performance. This dude came on stage the night before his company’s (The Hundreds) 10 year anniversary, to share his story and to shed advice. Awesome.

Bobby Hundreds talkin’ shop.

And last but not least, Marc Ecko. The guy behind Ecko Unlimited. Personally not my favorite speaker, but it was enlightening to hear a creative artist’s story as he transformed from a nobody into a powerhouse entrepreneur. He had some interesting insight and some good words of wisdom. I was more impressed the more I heard him talk. All in all, the conference kick ass and I walked away refueled and inspired.
I will definitely go again next year.


Shane Michael

Author Shane Michael

Shane Michael is a creative entrepreneur with a passion for making businesses and nonprofits grow. As the co-founder and Executive Director of Mittun, you'll see his face floating around a lot on here.

More posts by Shane Michael

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